ZDOROVO corresponds to version 3 of the project, developed as a landing page for a YouTuber studying in Russia, whose goal is to invite students from Latin America to begin their academic journey in the country.

Unlike previous versions, this stage of the project was conceived with a more personal and approachable focus, moving away from the aesthetic and tone of a traditional agency. The intention was for the website to convey a sense of direct guidance, as if the YouTuber himself were accompanying the student throughout the entire enrollment and adaptation process.

The design and user experience were oriented toward building trust, clarity, and closeness, prioritizing a direct and accessible message and simplifying information so users feel supported from the very first interaction.

This project reflects an important shift in the way design and development are approached: understanding that it’s not only about building a functional page, but about communicating a story and establishing a relationship of trust between the content creator and their audience.